Hello, Kingsley. Make sure the products we have are products that have more advantages than competitors' products. If your business is just starting out, make sure to provide a different service than your competitors. You can do research in advance about the potential customers that can be obtained for your business. The most important thing is to be consistent and persistent so that your business can keep going and growing. Innovation is certainly another thing that is needed by us as business actors in order to compete with big competitors.
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Always start small and grow. Dare to be different. Customers will buy the difference.