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VA

Valerie Alderson Mentor

Location
San Diego, California, United States of America
Mentor Industry
eCommerce/Online Sales
Languages spoken
  • English
Recent Activity

How I can help

My professional background

An analyst and optimizer at heart, data has always been core to my work. I spent 5 years at a word of mouth marketing agency in Boston (BzzAgent) before the term influencer was a thing. I analyzed and reported on hundreds of campaigns for leading cpg brands. After business school, I joined a leading ecommerce gifting company in San Diego (Provide Commerce). I managed multi million dollar media campaigns for brands like ProFlowers and Shari's Berries. After 8 years of slinging flowers, I left and began consulting. I soon became a core leader in a startup (Daasity) focused entirely on ecommerce brands and helping them get the most out of the data they have. I've worked with many ecom brands, large and small, on everything from forecasting and budgeting, to customer analysis and strategy to drive profit. I love using my expertise and knowledge I've gained to help smaller brands flourish.


How to work with me

What I can offer

My knowledge and experience is in the UNITED STATES only I can offer advice, expertise and ideas to start or optimize areas such as website optimization (conversion rate opt.), digital marketing, customer and business analysis, forecasting and budgeting. Customers and marketing is my sweet spot.

My expectations for a successful mentoring relationship

We treat each other with respect and an open mind. I'd like to set goals so that we have items to work towards and can focus our time together to be most effective for you.

How entrepreneurs can prepare before we start

Have areas in mind that you need help and potential goals. Our first conversation will be mostly discovery and I will probably have many questions as we discuss where you are, where you've been and where you'd like to evolve the business to.